Send us a text

In this episode, Alicia and George get real about some of the struggles and frustrations in the world of content creation and everyday life. From taking a critical look at the modern influencer and content creator market to decision fatigue as a founder and parent, they share how it has impacted their personal and professional lives. They share their honest thoughts on why the term "influencer" feels shallow, and how today's culture of constant promotion is contributing to consumerism and burnout. They also reflect on their unplanned summer hiatus, revealing the mental exhaustion that comes with trying to balance a business, family, and endless decisions. Alicia and George discuss the importance of defining clear roles and responsibilities in a leadership team and how it can make or break a business, especially when you're already feeling overwhelmed. This episode is a raw and thoughtful conversation about the challenges of navigating both the online world and real life while staying true to your values.

Topics discussed: 

• The unexpected break that led to some important realizations
• A candid take on a controversial social media label
• The hidden cost of making too many decisions every day
• The key to building a strong leadership team in any business
• A thought-provoking discussion on the impact of modern influencer culture

Follow George and Alicia!

https://www.instagram.com/liftlikeamother
https://www.instagram.com/marriedtothestartup
https://www.linkedin.com/in/gemckenzie/
www.linkedin.com/in/liftlikeamother
https://www.aliciamckenzie.com/
https://liftlikeamother.com