Married to the Startup
Married to the Startup is a modern podcast where power couple, George and Alicia McKenzie, navigate the thrilling intersection of marriage, family, and entrepreneurship. With over a 15 years of partnership, this CEO and entrepreneurial coach duo share candid insights on building businesses while fostering a strong family unit.
Episodes
49 episodes
Motivation, Arrogance and Fitzgerald Grant III
In this candid and often hilarious episode, Alicia and George McKenzie unpack the myth of “natural greatness.” From raising five kids (and now three dogs) to running companies and managing chaos, they explore how success really comes down to do...
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31:53
Integrity Over Opportunity, Idea Creep and George's Muscle Gain
In this episode of Married to the Startup, Alicia and George McKenzie dive into how integrity and self-awareness play into both business and personal life. From turning down misaligned opportunities to parenting through modern social c...
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Episode 46
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26:49
Building Trust, Navigating Change, and the Future of Work
In this episode, Alicia and George pull back the curtain on what it really takes to maintain trust—at home, in business, and everywhere in between. Recorded just after a whirlwind trip to San Francisco for Alicia’s upcoming children’s book laun...
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Episode 45
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37:01
Episode 18 (Replay): Be the CEO of Your Health — Functional Medicine, Biomarkers & Building Your Longevity “Team” with Greg Shindler
Episode snapshotFunctional medicine isn’t “woo”—it’s a systems-level approach that treats root causes, not just symptoms. In this replay, Greg Shindler (aka “The Longevity CEO”) joins Alicia and George to reframe health like a bus...
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55:48
The Exit Plan Nobody Talks About — Startups, AI, and Staying Married
In this episode, Alicia and George dive into two conversations that stopped them in their tracks:AI & Privacy: Did you know ChatGPT conversations briefly showed up on Google search results? We unpack what that means for y...
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Episode 44
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35:07
Back-to-School, Business Stress, and the Art of Sales
This week on Married to the Startup, Alicia and George open up about navigating big transitions—sending their oldest to college, walking their youngest into preschool, and everything in between. They explore how kids mirror our emotion...
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Episode 43
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36:31
Six New Wealth Levels, Risk vs. Peace of Mind, and Why UGC Is Beating Big-Budget Ads
After a summer pause, Alicia and George are back—refreshed and ready to stir the pot. They break down a buzzy “wealth ladder” that splits the economy into six net-worth levels (not income), talk honestly about what actually helps you level up, ...
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Episode 42
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36:00
Replaying "You Can't Legislate Boundaries."
Overview: Replaying the most listened to episode. Alicia and George McKenzie share about what “wellness” actually looks like when you're raising five kids, running companies, and still trying to have a conversation that doesn’t ...
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Episode 4
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34:21
Anxiety Patches, Unlimited PTO, and When to Switch to an S-Corp
In this episode, Alicia shares her surprising results using a new anxiety patch that actually lowered her daytime stress levels, backed by data from her Oura Ring. George gives it a try too and opens up about his own high-stress moment...
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Episode 40
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38:06
Peptides, Private Equity and Profit
In this episode, Alicia and George McKenzie take you inside their latest wellness routines, including peptide injections and biohacking for recovery, cognitive performance, and longevity. They share how tracking health KPIs is just as important...
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Episode 39
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41:15
A Conversation with Amri Kibbler | What Happens When the Founders Get Sick?
In this raw and powerful episode of Married to the Startup, Alicia McKenzie sits down with Amri Kibbler—entrepreneur, community builder, and founder of HeyMama—to talk about the dual challenge...
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Episode 38
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44:47
Summer Camps and Water Tastings
In this conversation, George and Alicia discuss various themes related to parenting, youth sports, and societal trends. They explore the dangers of burnout in youth sports, the rising trend of water tastings, changing drinking habits among wome...
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39:16
Men's Mental Health Awareness Month and How Being Average Might Be Better
In this episode, George and Alicia discuss various themes surrounding mental health, vulnerability, and the pressures faced by gifted individuals and men. They explore the impact of labels on performance, the importance of having a support syst...
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46:14
The Rhode Acquisition, Nepo Babies and A Self-Made Success
In this episode, Alicia and George discuss the recent acquisition of Hailey Bieber's beauty brand, Road, by Elf Beauty for $1 billion. They explore the implications of celebrity influence in business, the operational roles behind celebrity bran...
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Episode 35
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42:41
Can AI Teach You Human Skills?
In this episode, Alicia and George McKenzie explore the implications of AI on creativity, parenting, and the importance of empathy. They discuss the challenges of parenting in a judgmental society, the lessons learned from sports, and the signi...
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36:51
Tech, Childhood and Legacy
In this episode, Alicia and George discuss their experiences with family legacy, parenting challenges, and the impact of technology on their children's lives. They explore the importance of fostering family bonds and values, the role of philant...
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Episode 33
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30:05
Get Your Startup off the Ground with ChatGPT
In this episode, Alicia and George discuss the realities of navigating the startup landscape, emphasizing the importance of understanding market dynamics and the long-term commitment required for success. They explore the rise of fractional lea...
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Episode 32
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36:05
"What Makes Her think You're Trying to be Average?"
In this episode of 'Married to the Startup', Alicia McKenzie and George discuss the intersection of technology and personal life, the success of their recent luncheon event, and the complex relationship between self-care and ambition. They expl...
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Episode 31
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37:01
Allergies, Birth Rates and Analyzing Alicia's Startup
In this episode of 'Married to the Startup', Alicia and George McKenzie discuss the essential elements for business success, focusing on consistency and value. They share personal experiences regarding family health, particularly addressing sea...
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Episode 30
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41:26
Atheism, Religion, Business and Openness
In this episode of 'Married to the Startup', Alicia and George explore the complexities of psychology, particularly the spectrum of personality traits, the intersection of religion and business, and the concept of openness in personality. They ...
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Episode 29
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43:51
Questionable Interviews, Empowerment and The Social Clock
In this episode of Married to the Startup, Alicia and George discuss the challenges of making life choices at a young age, the importance of safety while traveling as women, and the need for better education and preparation for career paths.&nb...
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Episode 28
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40:55
Startups, Youth Sports and How JP Morgan Got Defrauded out $175M
In this episode, Alicia and George discuss the challenges and joys of managing family life with busy spring sports schedules, the journey of starting a new business, the importance of self-care, and their thoughts on retirement planning. They a...
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Episode 27
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41:24
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The Decline of Customer Service and Toxic Productivity
In this episode of 'Married to the Startup', Alicia and George McKenzie discuss the evolving landscape of content creation, the decline of customer service post-COVID, the importance of passion in work, and the pitfalls of toxic productivity. T...
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35:51
Motherhood, Entrepreneurship and Investments
In this episode, Alicia and George discuss the implications of a head coach returning to work just a week after giving birth, exploring the societal expectations placed on women and the potential impact on young girls. They delve into the chall...
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Episode 25
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42:26