Married to the Startup
Married to the Startup is a modern podcast where power couple, George and Alicia McKenzie, navigate the thrilling intersection of marriage, family, and entrepreneurship. With over a 15 years of partnership, this CEO and entrepreneurial coach duo share candid insights on building businesses while fostering a strong family unit.
Married to the Startup
What We Would Do If We Had to Rebuild From $0
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In this episode, Alicia and George McKenzie share what they would do if they had to rebuild a company from $0. They explore the importance of skills inventory and the strategies for starting over. The conversation delves into the significance of consulting, market evaluation, and the challenges of content-led businesses. They also touch on the future of SaaS and AI integration, building a services-based business, hiring strategies, and capital funding options. The episode concludes with reflections on visibility, mistakes to avoid, and the difference between building for scale versus survival.
Takeaways
- Personal financial fears can impact entrepreneurial decisions.
- Conducting a skills inventory is crucial when starting over.
- Consulting can provide immediate revenue and market insights.
- Content-led businesses face unique challenges in today's market.
- AI integration is essential for future business success.
- Building a services-based business can generate quick cash flow.
- Hiring should focus on addressing bottlenecks in the business.
- Visibility and market positioning are key in the early stages.
- Understanding the difference between scaling and survival is vital.
Chapters
00:00 Introduction to Married to the Startup
02:58 Navigating Fears in Entrepreneurship
05:36 Starting Over: Scenarios for Business
08:14 Emotional Triage and Skills Inventory
11:26 Market Evaluation and Leveraging Networks
14:02 Content Creation and Educational Business Models
16:56 Building a Services-Based Business
19:35 Product Development and Feedback Loops
22:32 Scaling Strategies and Hiring Practices
27:51 Capital Strategy for New Ventures
31:59 Visibility and Audience Building
36:31 Mistakes to Avoid in Scaling
40:13 Systemizing and Hiring for Growth
44:49 The Excitement of Starting a New Company
47:30 Listener Engagement and Final Thoughts
The Restart Checklist
1. If you lost everything tomorrow, what's the ONE skill you have that could generate income in 30 days?
2. Are you building systems that could survive without you or are you the system?
3. What market do you have an unfair advantage in that you're not currently playing in?
4. If you're married or in a partnership, have you actually talked about what you'd do if everything fell apart?
5. What mistakes are you repeating from your last chapter that you swore you wouldn't make again?
6. Are you building to scale or building to survive? And do you know the difference?
Follow George and Alicia!
https://www.instagram.com/liftlikeamother
https://www.instagram.com/marriedtothestartup
https://www.linkedin.com/in/gemckenzie/
www.linkedin.com/in/liftlikeamother
https://liftlikeamother.com
