Married to the Startup
Married to the Startup is a modern podcast where power couple, George and Alicia McKenzie, navigate the thrilling intersection of marriage, family, and entrepreneurship. With over a 15 years of partnership, this CEO and entrepreneurial coach duo share candid insights on building businesses while fostering a strong family unit.
Married to the Startup
Writing a Book Won't Make You Rich
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Join Alicia and George as they explore the realities of writing and publishing books, the impact of media and marketing, and the importance of platform and passion in success. They also delve into personal insights on family, relationships, and the influence of social media on perceptions and opportunities.
keywords
book publishing, marketing, social media, author success, platform, passion, family, relationships, media influence, entrepreneurship
Timestamps:
00:00 The Joy and Struggles of Writing
05:37 The Publishing Process and Its Challenges
11:05 The Reality of Being an Author
12:53 The Pay-to-Play Award System
14:18 The Influence of Wealth on Success
16:32 Expectations in Marketing and Promotion
18:33 Behind the Curtain of the Book Industry
20:32 Revenue Recognition and Payment Delays
21:44 Passion vs. Profit in Writing
23:23 The Role of PR in Book Success
25:20 Quality vs. Quantity in Parenting
28:24 The Balance of Metrics in Business and Relationships
30:49 Leveraging Substack for Writers
33:40 The Reality of Quick Rich Schemes
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Sponsors:
She’s Built Different: https://shesbuiltdifferent.substack.com/
Follow George and Alicia!
https://www.instagram.com/liftlikeamother
https://www.instagram.com/marriedtothestartup
https://www.linkedin.com/in/gemckenzie/
www.linkedin.com/in/liftlikeamother
https://liftlikeamother.com
