Married to the Startup
Married to the Startup is a modern podcast where power couple, George and Alicia McKenzie, navigate the thrilling intersection of marriage, family, and entrepreneurship. With over a 15 years of partnership, this CEO and entrepreneurial coach duo share candid insights on building businesses while fostering a strong family unit.
Married to the Startup
From Lawyer to Founder: In conversation with Biologica
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Elizabeth Zwillinger left her career as an attorney to co-found Biologica with her husband Joey.
She breaks down the two-year R&D process, how they stress-tested their idea with 1,000 women before building a single product, and why staying direct-to-consumer is the smartest move they've made.
Alicia and George dig into what it really looks like to build a company with your spouse, the calculated risks behind every big product decision, and why the best founders listen more than they talk — especially when they're not the target customer.
Timestamps:
00:00 The Journey to Simplified Women's Health
03:01 Creating Biologica: A New Approach to Multivitamins
05:33 Navigating Business and Marriage
08:24 Research and Development: Crafting Effective Formulations
11:22 The Importance of Listening to Women's Needs
14:32 Personalized Nutrition: The Future of Women's Health
17:12 Feedback and Market Reception
20:17 Future Expansion and Product Development
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Sponsors:
Relive Gaithersburg: https://relivehealth.com/gaithersburg-md/
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Follow Biologica | Elizabeth Zwillinger:
Instagram: https://www.instagram.com/biologica
Instagram: https://www.instagram.com/lizzwillinger/
Follow George and Alicia!
https://www.instagram.com/liftlikeamother
https://www.instagram.com/marriedtothestartup
https://www.linkedin.com/in/gemckenzie/
www.linkedin.com/in/liftlikeamother
https://liftlikeamother.com
