
Married to the Startup
Married to the Startup is a modern podcast where power couple, George and Alicia McKenzie, navigate the thrilling intersection of marriage, family, and entrepreneurship. With over a 15 years of partnership, this CEO and entrepreneurial coach duo share candid insights on building businesses while fostering a strong family unit.
Married to the Startup
"What Makes Her think You're Trying to be Average?"
In this episode of 'Married to the Startup', Alicia McKenzie and George discuss the intersection of technology and personal life, the success of their recent luncheon event, and the complex relationship between self-care and ambition. They explore how ambition can evolve over time, the challenges of maintaining a work-life balance, and the societal pressures to conform to an 'average' lifestyle.
The conversation emphasizes the importance of personal growth and the journey to success, highlighting that achieving one's goals often involves navigating through difficulties and making sacrifices. In this conversation, George and Alicia discuss various themes related to business operations, leadership, and the impact of AI on data trustworthiness.
They reflect on early work experiences that shaped their understanding of business, the importance of being involved in all aspects of a company, and the challenges of celebrating success in larger organizations. The discussion also delves into the complexities of navigating information in the age of AI, the necessity of quality assurance, and strategies for business expansion, including identifying target markets and building scalable models.
They emphasize the value of mentorship and learning from successful business models.
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Speaker 2 (00:00.098)
That is a very interesting question. Can you balance ambition with self-care? Yeah, they have to be able to, right? Because if you achieve, if you have very ambitious goals and you achieve them, but you know, your health suffers and you're unable to enjoy that success.
Yeah, can the two coexist?
Speaker 1 (00:18.158)
Welcome to Married to the Startup. I'm Alicia McKenzie, a wellness entrepreneur and digital creator. Alongside me is my amazing husband, George, the CEO who's always ready for a new challenge. We've been navigating marriage and running startups for over a decade, and we're here to share the real, unfiltered journey with you. Join us for insights and candid conversations about integrating love, family, and entrepreneurship. This is Married to the Startup, where every day is a new adventure.
I just copy and pasted something from my messages into my notes on my phone and then it appeared on my iPad. That, mean, is that not mind blowing that you can just like boop and then it just goes boop and then it's there? God, I love technology. Just love it. I hate it.
how the iCloud works.
Speaker 2 (01:07.106)
Mind blown.
Speaker 2 (01:12.91)
No, you don't. think we should go back to Signals.
All right. are back for episode 31 of Married to the Startup. I am your host, Alicia McKenzie.
31.
Me llamo Jorge. Me gusta long time.
mixed a little there.
Speaker 2 (01:36.462)
Yeah. My Spanglish is on point.
Good job. you. All right. Let's get into it. We got a little bit to chat about today. So let's start with last Friday. I had my third sold out next chapter luncheon.
Sound effects, clapping.
And what really was surprising to me is that we normally keep it at a very intimate amount of people. So we normally stick like 30 to 40 in a room. This time we were like, let's see what we can do. We doubled capacity and then we oversold that. So I feel like it was a success. There were some thorns obviously as we're growing and we're learning, but it was a really, really good event. We had some really good sponsors.
amazing women in the room. had a curated VIP experience. It was new. Like, we've never done this before. We've never hosted events before. And we're still, we're less than a year in. And this thing got some really, really good traction and we had a great time. But our panel, it was about self-care. And one of our, our moderator was Megan B. Murphy. She's the editor in chief at Women's Day Magazine.
Speaker 1 (02:54.456)
She's also an author, she's a mother, she's an entrepreneur, she's been in the business for years. And there was one question that came up on the panel and her answer was really, really interesting to me. And the question was, do you think that self-care and ambition can coincide? Yeah, can coexist. What are your thoughts?
can coexist.
Yes, short answer. Yep, full stop.
you think? Okay. Her response was, I am no longer ambitious. She said, I am 50 years old and I have done everything I've wanted to do. And it's going swimmingly and she works when she wants and she...
wow.
Speaker 1 (03:40.692)
She's on the Tamron Hall show and she's on, think, Regis and Kelly and like she's on a bunch of different shows and she travels when she needs to and she's like, but I'm no longer ambitious. She said, I have done everything I've set out to do.
do. I can, I think I can relate to that. I think the ambition probably, the willingness to succeed at all costs. If you say that's ambition, maybe yeah, that's you know died a little bit, but it sounds like she's still striving to do things and do new things. It's just the trade-off of what she's willing to sacrifice for the success. I if you define ambition that way, maybe.
She does things that she enjoys. If it takes away from her time, from her enjoyment, from her mental well-being, from her family, and she's not enjoying doing it, she just won't do it.
Yeah, I can totally relate. I guess what would you define as ambition?
being in that grind phase of your life.
Speaker 2 (04:41.688)
Yeah, I guess maybe my, take issue with a little bit like phase of life that presupposes that you're supposed to do things at a certain point in time in your life, which I'm not sure I agree with wholeheartedly. So I think that your passion, aka ambition may change over time because you change as a person. So maybe her ambition went from I'm going to be the best business person I can be, I'm going to make
the most money I can be, I'm going to be the top of my field. And she's ambitious to accomplish that goal. And then that goal changes to, I want to be the best mother I can be. I want to be the best spouse I can be. I want to be the best leader I can be. And then your ambition pivots to that and you focus all your time, effort, and energy on those goals rather than the other goals. But if I were to say ambition dies, ambition being trying to succeed at your goals, then I wouldn't say that burns out.
And they actually, they do coexist. could say when I was probably achieving some of the most ambitious goals I had for myself in business or in finance, I was probably working out the more, most I ever did. And those coexisted and I had less children, so it was a little easier to be a good father. I only have like one or two. Yeah. So I think there was more time to go around so you could focus more, but
did have less children.
Speaker 2 (06:08.818)
I think some of the best leaders and the best business people are the ones that are probably the healthiest. And I know maybe it's one begets the other where you get that success and then you spend more time on your personal health. But I do think that it benefits you to focus on self-health.
say the 20s, I would say my 20s, your 30s, it was a grind, right? Like that was, we were always going.
Yeah. So I guess, and how you define health, maybe mentally.
I would think, actually for us, it's really different because during that time we were really focused on our relationship too. How the fuck did we do all that?
I know. feel like, because at that point I was like sub 10 % body fat, worked out two to three hours a day, five to six days a week. When to think. Competed on the weekends, built a company, sold a company. Yeah.
Speaker 1 (06:55.662)
Dumb.
Speaker 1 (07:00.674)
We accomplished a lot and I don't think there's a blueprint for it.
No, think yeah ambition that's it that was a very interesting question. Can you balance ambition with self-care? Yeah, they have to be able to right because if you achieve if you have very ambitious goals and you achieve them, but You know your health suffers and you're unable to enjoy that success
Yeah, can the two coexist?
Speaker 1 (07:26.2)
Well, that's when burnout happens, You have a lot of leaders that just go so hard and then end up burning out and they're a part of that, 13 % of companies that don't make it past year five.
Yeah, or the very, very large percentages don't make it past year one.
Yeah, so, I mean, they kind of have to.
Yeah, or maybe her goals are less ambitious. Now they're more easily obtainable.
No, I just, it was a really interesting nugget that came out of it. was just like, she's like, I'm really not that ambitious anymore. Like she does what she wants. I'm like, okay. I can get down with that. Yeah. Right. I've gotten 37.
Speaker 2 (07:57.996)
Yeah.
Speaker 2 (08:04.716)
There's a lot of people that aren't ambitious in their 20s.
Yeah, I don't know. I don't know how to feel about that. Yeah. I can't under, I don't, I can't understand that. Maybe? Yeah. To be a productive member of society? Happy? Keep your mental wits about you?
that's what your goals are
Speaker 2 (08:16.834)
Yeah, that should be everybody's goal. Yeah, those are great goals. Yeah, but I imagine some people say, I'm ambitious. I want to create a billion dollar company. That's what I'm going to do. And without any regard to mental or physical health or even understanding if that goal is going to make them happy. Just I want that.
mean, look at Warren Buffett. He just succeeded his CEO ship to somebody else at the age of what, 94. So there's no way you can't tell me that he didn't love what he did. He's probably just tired now.
Hmm.
Speaker 2 (08:53.854)
I'm sure he did. was less about a life, a personal life and a work life. He had one life and it was work all the time. Yeah, we've watched the documentary on before. It was. His life is pretty boring. It's pretty boring. Yeah, I mean he does the same stuff every day and he works non-stop and did not have a great relationship with his first wife and his children. Yeah, that's what it's at.
I don't know a lot about them.
Yeah, I think it was boring, so I tuned it. Boring.
Speaker 1 (09:18.318)
Is that true? Interesting. I wonder how his children feel about him. But he had McDonald's every day. I do remember that part.
Mm-hmm, but he worked like crazy.
Yeah, and he would splurge for the cheese depending on how well the market did crazy
Rich people are funny. Okay, so...
Unless they're ambitious. That's sticking with me, I like that.
Speaker 1 (09:38.86)
Right? That's like one thing that she said that really hit me. I'm like, damn.
It's like that California occasion. That's probably one of the best quotes in there. Satisfaction is the death of desire. maybe it's the same with ambition. Success is the death of ambition.
Yeah.
Speaker 1 (09:55.66)
Are you hitting that less ambitious phase of life or are still wanting it?
Uh, probably less ambitious. Maybe. I mean, there's still a lot of things I want to do and I want to win. I think that's, you know, just part of who I am. I like to win. So when I start something, I want to win at it. I don't think the days of me wanting to sacrifice everything to win are gone. Yeah. Too much to lose now. When you have too much to lose, you're unwilling to sacrifice at all to win.
You think?
Speaker 1 (10:15.896)
Yeah.
Speaker 1 (10:22.126)
Isn't that crazy that now we're pretty comfortable and we've got a great life. Yes. And we could just like pack it all up and go to Mexico. See.
I'm already working on my Spanish. I'm ready to go. Let's do it.
Yeah, but doing things that pull time away from the kids, it has to be really, really worth it because I just don't want to do it.
Yeah, me too. It's that 95 % of the time you spend with your children is over by 18. Like that is always in the forefront of my mind every time I think about, you know, missing something. Yeah. Well, you know, can I do whatever it is I'm going to do later in life?
Yeah, I don't like that.
Speaker 1 (10:56.29)
which, okay, this is a really good segue into the next topic. There was an account that I follow, I think it's called Smarter in Seconds, something like that. She's got a really, really solid Instagram account and I love her content, but she put out a few days of a day in her life and I eat that shit up just because I love to see how other people live their lives, how they're so successful, how they optimize, but she also put something in there.
at the top corner and it was how much she spent every day. That was a really good one. And I was like, oh, I'm going to try this. So I did a few days last week and then somebody dropped into my messages and was something like, work two hours a day. Your life looks really great, but it's not average. Baby, you know, I, I screen.
that big.
Speaker 2 (11:41.397)
to live a fucking average life.
So that's what get for who wants to live an average life.
Exactly. She's like, life is an average. And I was like, huh. And it like, I took it to, I took it to her. And I'm like, God, what the fuck is her problem? But I screened, I responded to her and I was really nice because I'm like, you can either throw stones or can like ask questions, right? If you're curious on how I did this. And I'm like, if you think I got to this point in my life by only working two hours a day, then do you babe. Like if that's what you want to think, okay. But that's not how it happened. And if you want to have a conversation, I'm here for it. She never responded obviously, but.
I screenshot that conversation and I put it in my stories and I'm like, this is some of the things that we deal with. And somebody responded, she's like, what makes her think you're trying to be average?
Yeah, who wants to be average? That's, I guess if you're shooting for the middle.
Speaker 1 (12:33.324)
Right? And at that point, I'm like, holy shit, it hit me. Like, I'm not trying to live an average life. I have five fucking kids. I already have more than the average. Right? And you've got a business. I've got a business. We do a lot of things. We're very involved in the community. Like, this isn't average. But if you're curious on how to live an above-average life, like, this is how I do it. Right? Like, I'm up at 6 a.m. I'm making breakfast. When the kids are eating, I'm checking emails. Like, there's a way to fit it all in. This is how I did it.
But just that thought, I'm like, are there people that are just unhappy and on social media to be negative?
billion percent. Yeah. I guess when I heard the whole story is like, especially when the person said, I'm going to document my day, you geek out on the optimization part of it. hate it. And the thing I remember, and it was probably, it was a funny response. And it was similar in nature as, Hey, your life is not like mine. And it was, think Mark Stison who wrote the Paleo.
Yeah, the paleo blueprint.
And he posted about his day. You remember that? This was years, quite decades ago. Yes. Christ, I'm old. And he went through, woke up at 6 a.m., you know, had, you know, eggs and bacon. And I went for a two mile hike. And then I came back and then I answered emails for a little bit. And then I went on a jog and I grabbed a handful of nuts and I did this and I did this and I did this. And then the guy responded and he goes, oh, wow, your day sounds awesome. Here's my day. Got up at 6 a.m., drank.
Speaker 2 (14:05.056)
a quart of coffee, drove to the office, sat in my cube, got up, reheated a Swanson dinner, sat back in my cube, ate and you went through the day. And it's, you know, it's the difference in people's lives, but you want to cast judgment and maybe his life was way more hectic when he was more ambitious and how he got there, same with you. you know, compare one person's week in time and day in time to another, it's probably always going to be, you know.
a far off comparison because it's not apples and apples, it's apples and grapes or whatever. So instead of judging someone else's life, looking at your life and if I don't like my life, then how can I change it to be more like the life I want? Just like I'm sure if someone's working in an office nine to five, if they were truly honest about their day and not judging because I did it too when I was in an office environment, right? You get there.
8.30, check email, fuck off for an hour. Talk to people, go get coffee, go talk to more people. Go back, sit down, do some more emails, go to a meeting, which you're just sitting there because you're bored of shit and drawing or whatever. And then maybe a couple more meetings, lunch, know, break, smoke break, go out here. exactly. So it's not like you don't piss your time away in an office environment too. You just don't, yeah, you're not working. I think we've talked about it before. You're in the office eight hours a day and you probably work four.
smoke break.
Speaker 2 (15:32.974)
But you were there for eight hours. And you compare that day to a factory worker who's sitting there legitimately for eight hours doing a repetitive task, taking two 15-minute breaks and a 30-minute lunch. they're maybe talking to the colleague right beside them and talking about whatever random bullshit, but they're just doing some tedious, repetitive activity. So everybody's day is different. Yeah, to think...
Yeah.
Speaker 2 (15:59.858)
because you said you worked two hours a day in this block. That's the only time you worked versus me. sat in office and I say I worked for eight or 10 hours, but I probably only worked for four
Yeah. And then just looking back on my past lives, I was a team leader at Target for a few years and I worked Black Fridays. We were there at four o'clock in the morning. It was fucking miserable and I did that for years and I'm like, I hate this shit. I do not want to live my life like this, working multiple hours, sometimes overnight. It was terrible.
And some people love it. Maybe you're like a people person and you just want to be out in Target and like, it was a great discount and...
Or maybe that's the only opportunity that you have. There's nothing wrong with seizing the opportunity you have and make the best of the life that you have.
But that was the only opportunity I had. That's why I did it. But then I realized, I'm like, this is not for me. What else can I do? And then I worked my way into an office and that was the, we're up at 6 a.m. We're dropping the kid off at daycare at 7. We're squeezing in a quick workout and then we're showering at the office and then we're going to sit at a desk and then we're going to like flirt with your husband and all this other stuff. And I did that for years and I'm like, ugh, still not loving it.
Speaker 1 (17:17.676)
And then was like, huh, maybe let's try this whole gym phase. I love fitness. I love wellness. Okay, let's start a gym and then let's turn that into becoming an athlete and let's try some different things and then let's have some kids, right? Like it's been an evolution. It's been a journey. It definitely hasn't been linear. There's been some ups and there's been some downs. But the point is that just because you see where somebody is now doesn't mean they didn't have to sludge through a bunch of shit to get there.
Well said. Not much there. Yeah, similar. I probably work more hours in a day than you, but I don't get as much done as you. Like, I get a lot of work stuff done, but I don't get a lot of other stuff done because I don't like to cram my day. I prefer long periods of inactivity.
So what if I wasn't doing it?
I know. That's why we pair bonded. Because if, you know, if it was two me's in this relationship, we wouldn't do anything.
I did. Do not like that term.
Speaker 1 (18:21.036)
Did you just say we'd pair bond it?
It's kind of adorable.
No, we work well together. I I could be married to me.
Yeah, I don't think you could either. You'd be arguing about how you optimize the second versus the hour. Yeah, I mean, my retail career was very similar to yours. Yeah. Yeah. I worked in high school, full time, stocking shelves overnight, owing the weekends. And I remember the guy that was the manager of the Foodland, and I was working there, and he was one of those opportunity
Shut up.
Speaker 2 (19:00.366)
You know, things where I still, it's a lesson that I take with me today. And he was, I was what 16 and he told me, hey, one day you'll be a manager. You'll run this food line or you'll run this region of food lines. You know, that's what you're going to be one day. And to do that, you got to understand how the entire store works. So he had me on a rotation. Basically every few months I would move to a different department to learn that department.
And the whole time he was talking to me, I'm like, there's no fucking way I'm working at a food line in my life. This is not my career choice, but I'm doing it in high school to make money because I need money. But the lesson that I took from it, and I still do today, to, I like to understand all aspects of the business I'm in. So if I'm running a cyber company, I want to know each of the offerings that we have. I want to know how we deliver them, how it's done.
understand our market differentiation, understand why we're better than other people at it or why our product is better and how our product works even down to the underlying technology that it's leveraging to deliver. And then I understand how the sales process works from prospecting to closing a deal. And then the same with finance from, you know, how do we create a SKU to how we price a deal to how we invoice.
Do you think most CEOs are like that?
I'm sure they are at least they start it that way. Yeah, the ones that are in startups I think once you get to a certain size of a company then yeah No, and now you're broad strokes because you you are you're the leader and then you have a tribe your tribe Which is your executive leadership team and you trust them to do specific tasks and then they have their tribes which are doing those tasks
Speaker 1 (20:37.826)
But you never graduated to the Broad.
Because I don't think that's my I've done I've tried to do that twice where I've gone into bigger companies and taking a leadership role and realized that I just I'm not built for that Because I like I like to be involved in all of it. I don't like the top Maybe
Is it your trust issues?
Do you think you don't trust people to do their jobs? Yeah. Or have you been proven right that they're not doing their jobs too many times?
Exactly. That's probably the latter. Yeah. That and I just like to see, you know, how you can create a strategy and execute that strategy all the way down to, you know, the front lines. Yeah. And be able to change and pivot and look at, you know, lead and lag indicators in real time and, you know, not just be fed data and be trusting of that data and where it came from. I like to be in it and see the success and celebrate. Now that was the big thing. I hate it with the big companies is.
Speaker 2 (21:34.956)
In a small company, you can celebrate every success. Every little thing matters. When I was in a big, and maybe it's just my point of view, but when I was in a bigger company, you you had your quarterly goals and your annual goals and they were really almost all tied to top and bottom line. And when you had a sales funnel that supported the top line growth that you wanted, then you lived in every win and then every loss you died.
Yeah.
All you could see is the losses. Like every loss that happened, you're like, oh, fuck, how am going to fix this? How am I going to get enough revenue to get out of this hole? And then when you win, you're like, thank God, because I had that counted for a win anyway. I needed it. I already had it. It wasn't like a bluebird where you didn't have it and one day you weren't expecting it and the next day you got it. I wasn't expecting I needed this the whole time, expected it. And I got it, weighed off my mind versus happy.
And then so then the law, you do is feel the loss. But that's just me. Other people operate in that environment way better. I'm just not that, you I I wasn't wired that way. I'm a builder. like to build things, not take care of things.
point about data though, do you think it's going to be harder to trust data with the introduction of AI? Do think people are going to start leaning on?
Speaker 2 (22:53.186)
I think right now it is, right? Because, you know, know, LLMs, they still hallucinate and they make bad decisions, but I think more of the way they're showing, especially with agentic AI and how things are working, where, you know, as they're executing reasoning, they're showing you the questions they're asking and the multiple questions those questions are now asking, and then it's showing the results and then linking back to where it got the data.
No, but the issue with that, like I've done a few inquiries where I've requested evidence-based data and the evidence that it's pulling from is the wrong research study. So it'll give me a link and it'll say that it's one thing, but it's actually another.
But at least you have the link where it came from. mean, previous iterations, it would just answer incorrectly, right? And be, you know, confidently ignorant.
No, but the link is wrong. It's pulling data and it's saying like, this is, stress is associated to higher fat levels. I'm just making this up. It will give me a link that is to a heart study.
Yeah, that's what I'm saying. I'm glad you have that now. Like before I would have just answered, yes, 65 % of respondents said blah, without you knowing where it got that 65 % respondent data point from. And then you click on it you go, this is wrong. It's not the right data point.
Speaker 1 (24:11.342)
still don't think it's hallucinating. It's hallucinating the evidence.
Maybe, but you have now, like we were talking earlier, like you have that ability now to take that data and feed it into another AI which could then find the problem and say, no, this is correct, this is correct, this is correct, this is wrong. Because it knows where it cited it from and says, no, you cited it, that's the wrong citation.
That's my fear though for content and content creators, right? Like they're relying solely on what these LLMs are saying and they're not fact checking them. So now how much content is being put out into the universe that is incorrect, right? Like just plain wrong.
Yeah, it's a dangerous, I think that's the two sides of the sword with the internet and open access to information. So you have open access to information, but you do not have open access to correct information. Well, it's open access to correct information, but the internet is full of just information. And you, the consumer has to understand based on reputation of the source, et cetera, what is real information and what is incorrect information. And I feel like the...
the more data that gets put out there, the more AI is consuming, right? The less there is a common set of facts. And now, I mean, just look at the political parties in our country, I think, feel like we're operating on multiple sets of facts.
Speaker 1 (25:32.684)
Yeah, and an alarming rate of our information is coming from social media.
Yeah, and if that social media algorithm is just giving you information that supports the fact or the story that you're most interested in or clicking on or looking at, then it doesn't care if the data is right or wrong. Exactly. It just says what your eyeball is looking at.
Yeah, we're getting to a point where I'm just becoming skeptical of anything I read online.
Yeah, it's hard. You don't know the source. Back in the day, journalism was a profession and people did fact checking and then you cited your sources and how we were all taught to write English papers, right? have to source your data, have to cite your sources and it has to be traceable, right? And nowadays, all that stuff is pretty much gone. I mean, we're trying to do that. That's what the agentic and these AI's are doing is they're citing their sources. They're just wrong.
Like, blame wrong, not even close.
Speaker 2 (26:25.71)
Right. So then it's up to someone to fact check those sources and then so maybe that's the futures where an AI algorithm has to be fact checked by another one and another one then that was kind of that other podcast the QA is becoming will become more Prevalent. Yeah, like QA used to be you know shit work that you did right at the end and no one really gave a shit about it Yeah, just a crank that is two weeks of QA. We can cut that down to we just hurry up Get it done. Yeah, click click click make sure it works go
Yeah, and now quality assurance, you're making sure that the data is actually correct.
Yeah, or the algorithm is functioning as expected and yeah, we'll see. We'll see if that's the new boom is prompt engineering and QA.
I'm more real of the story.
i don't even know where we started on
Speaker 1 (27:09.806)
Quality assurance is the wave of the future. I think we're onto something.
Jesus, I hope not.
Speaker 1 (27:20.718)
All right, moving on. I actually had somebody reach out to me via social media, which is why I love social media, right? Like I've met some really, really awesome people. I've met some great business owners, but this is a business that is a services-based business. I'm going to try to keep this as anonymous as possible because I don't want to out this company. They're not ready to make the next steps yet, but they are inquiring. They want to expand. They're currently in the DMV area, services-based company.
wants to expand to the major cities. So think like your New York, your Vegas, your LA, Miami, et cetera. It's got about a 15 % profit margin over the last three years. I'm going to make up the number. We'll just call it, I would say gross revenue close to 2 million. And I actually, posed a few questions like maybe do you want to go into franchising? Do you want to license the name? What's the direction that you're going into? The response was as least hands on as, as least hands on as
What are your thoughts? think the first thing that comes into my mind is the expansion. So located in the DMV area, which means DC, Maryland, Virginia wants to expand across up south. Do you start buying up smaller companies that do similar things?
I think first I would say try to define what their strategy is going to be. What are we trying to achieve? Where am I trying to go with this? And then understand the current business as is and then how scalable is it? So what's my target addressable market or who's my target customer? What makes up my ideal customer profile? Is it young or professional? Is it a business? What is my target customer?
And then, okay, how have I been successful to date acquiring that target customer in my region? And what is the cost of acquisition for each customer been? So is it word of mouth? Is it targeted advertising? Is it me? Me as a person, I'm the one selling it? And is it my personal brand?
Speaker 1 (29:26.286)
Everybody has some really great logos.
Yeah. So if it's B2B and they're getting company logos or they're getting personal logo, and then it's, I would say, okay, in the areas in which I want to expand, you know, what's the target market look like? Like what's the TAM? How many people are there in my customer profile? And then how would I differentiate against who's already there? Or is no one, no one there? It's an underserved market. No one's doing it. Right. And then build out a business case for one city of, how would I expand this into City X?
And then that could be or should be the blueprint to how you would expand it in other places. I look for a city in which has high net worth individuals in this range or has this need, this type of business, or maybe it's not city based, maybe it's sector based, if it's a business, B2B. What's my target customer? And then how do I acquire those customers? What's the cost of it? And then build out a scalable blueprint.
No, definitely, it's definitely B to C.
Speaker 1 (30:45.006)
The potential of this company lies in the fact that their consumers have a really wide age range, a really wide age range. would say maybe like 20 to 60.
Speaker 1 (30:59.95)
That's the hard part. The talent required to deliver the service is, it's a high barrier.
Speaker 1 (31:44.192)
think it's a brand that is easily marketable into a new area.
Speaker 1 (32:19.51)
Yeah, I'm thinking maybe trade shows as a good way to test yourself into that market.
Speaker 1 (32:49.014)
Yeah, so at what point would you try to go out and fish for investors?
Speaker 1 (34:23.807)
I know media and household access this.
Speaker 1 (34:39.436)
Yeah. Can I just say that I'm really sad that Chick-fil-A started putting antibiotics into their chicken. I know. I miss their chicken nuggets so bad. Like I just want a platter of chicken nuggets. Hormone free, antibiotic free. Is that so much? I wonder if I can just like bring my own chicken to them and then be like...
Speaker 1 (35:06.51)
That's so much work.
Speaker 1 (35:11.116)
I don't want to make my own chicken. want it like, I want their fries. I want their milkshakes. Their cookies and cream milkshake with that little dye, dye soaked cherry on top.
No, but it's just the business. don't support them anymore. And it makes me sad. Okay, sorry. Back to the case study. No, but
Speaker 1 (35:44.02)
Yeah, I would say that's a big one. Find somebody in your field that has done this.
Speaker 1 (35:59.658)
Yeah, because tech companies and services like a company like this.
Speaker 1 (36:07.5)
Yeah, very different.
and like groups.
Is that a new thing?
Speaker 1 (36:20.322)
You can hear an acronyms. All right, we good? Done? Do you any burning thoughts?
All right, then we're out.
Speaker 1 (36:33.336)
Thank you for tuning in to Mary to the startup. We hope you enjoyed today's episode. If you did, please take a moment to like, rate and subscribe to our podcast. Your support helps us reach more people and keeps the conversation going. If you have any questions or topics you'd like us to cover, drop me a message. I love hearing from you guys until next time.